Tuesday 13 November 2012

Research - Institutional Context

Finance, Distribution, Promotion and Consumption 

My film will be financed by 20th Century Fox, a News Corporation company. This is because they are a well known film production company and have produced a variety of different films including ones of the same genre and target audience, such as 'Hide and Seek'. 20th Century Fox is one of the six major American film companies as of 2011, so this would be a reliable company to produce and finance my film. One of 20th Century Fox's most popular film productions is 'Star Wars' and this is a very well know major film sequel known by millions of people all over the world. The well known company will be able to gain the audience that I will want for the production and achieve blanket distribution around the world. 

I hope for my film to be bought in shops or rented out many times as it has been well promoted and has been distributed well by the chosen company. 20th Century Fox make this happen as they have connections all over the world in places such as Japan, Mexico, Australia and the UK. This enhances the choice of having 20th Century Fox as my promotors and distributors of my film. 

I will use Facebook and Twitter to promote my film by creating Facebook pages and Twitter accounts that will include interesting facts and up to date news about the upcoming film. This will create a wider audience which would be made available to everyone who has access to the social networking sites. I will also make advertisements on websites to promote the film and posters in town centres making it aware to the public. 

As blanket distribution will be used the audience is going to be quite varied. As it is going to be a horror film, it can be aimed at anyone who enjoys watching horror films. The age certificate is going to be a 15, as it would contain some scary scenes which would not be appropriate for a child younger than the age of 15.   


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